What kind of "shit" is he getting? Is there a reason being given? What's the back story of the issue?
Views on Loki vary widely among heathen groups.
I have greek and norse patrons. Loki being one of them. I feel that some are suited or need that type of activity in their life, some do not.
It also depends on the way it's portrayed, older vs earlier depictions of Loki vary quite much. You have a Loki who is nearly evil with his manipulation or you have a Loki who is what he is called - as mischief maker. Someone who likes to cause chaos but isn't evil. A friend of mine as well as I have a close connection with Loki and we often discuss our own experiences. In the end, no matter what happens, I believe it's up to the person who works with said Deity to have an opinion on the matter and anyone who hasn't is just speaking via hearsay and of course we all know what it is to assume.