Odis made a really interesting post on the What Makes a Fluffy-Bunny thread which I thought merited a thread all of its own.
For those interested, a qualitative study: Discourses of Authenticity Within a Pagan Community: The Emergence of the "Fluffy Bunny" Sanction authored by Angela Coco and Ian Woodward and published in the peer reviewed Journal of Contemporary Ethnography 2007; 36; 479 offers an interesting perspective. The online version of this article can be found at: http://jce.sagepub.com/cgi/content/abstract/36/5/479
An excerpt:
"The commodification of the religious impulse finds its most overt expression
in the New Age movement and its subculture neopaganism. The examples we have provided suggest that although paganism may be an exemplary postmodern religion it does not follow that its adherents rest in a commodified spirituality bereft of deeper spiritual meanings and practices.
In fact, a discourse has emerged in which the “authentic” pagan is being constructed
through ongoing conversations around a series of distinctions. Issues of pagan identity, commercialization of the craft, and capitalist enterprise revealed many semiotic tensions regarding:
1. practical issues and religious ideals
2. capitalist values and spiritual values
3. naïve and experienced practitioners of the craft
4. “modern” pagans and traditionalists
5. expansionism and esotericism
6. surface and deeper meanings of the craft
7. practices that were judged to be peripheral or central to community identity
(for example the peripheral, pagan-type Harry Potter movie)
8. playful and serious engagement with the craft
9. media representations of witchcraft and pagan reality.
It should be stressed at this point that whether there is such a being as an
authentic pagan or not is not the issue. Through the production and consumption
of craft artifacts and services pagans engage in what Lamont (1992)
describes as aesthetic and moral projects of the self, by weighing their values
and judgments against those of others, perhaps renegotiating them, and developing
shared values as members of a community that calls itself pagan." (Coco & Woodward, 2007, p. 499.)